Let’s face it, real estate is a cutthroat business. With over 4 million real estate agents and professionals worldwide, each of them needs as many advantages as they can get when it comes to lead generation. Whether you are new to the industry or a seasoned realtor with years of experience, it should always be the lifeblood of your business. Moreover, the lead management process that follows once you have a steady flow of leads in your sales pipeline is just as important when it comes to closing deals. How does your sales team nurture unqualified leads to qualified ones? How can you shorten your sales cycle and improve your bottom line? The answer lies in real estate marketing automation. While capturing, enticing, and engaging your prospects is not easy, marketing automation tools are key drivers in helping you convert potential customers. Today’s agents often receive a huge number of inbound leads coming from the company website, social media, and their personal websites. However, for those generated from these channels are typically not sales-ready and require effective lead nurturing campaigns to push them further down the sales funnel. Companies who excel at that generate at least 50% more qualified leads, and those that leverage the best-in-class marketing automation solutions and tools achieve even more with minimal effort. Effective real estate marketing automation is vital to agents’ lead generation strategies, allowing them to deliver real-time, hyper-personalized messaging at scale. It enables businesses to automate tasks and workflows throughout the sales and marketing process and includes major benefits ranging from buyer and seller profiling on listing websites, to lead scoring, to automated drip campaigns, and more. From the first introduction to the last point of conversion, advanced marketing automation and customer relationship management (CRM) software with automated workflows instantly boosts sales revenue with features like email campaign automation, granular segmentation, and detailed analytics. View our infographic below for more insights on how real estate marketing automation can reduce your workload while improving your profitability, regardless of whether you are a large or small business.