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Do you spend hours sorting through endless spreadsheets to organize sales opportunities for your real estate business? When time is money, using outdated systems will not only exhaust your energy in performing tedious tasks but will hinder you from spending meaningful time with prospects. Instead of subconsciously straying away from closing deals, top-level real estate agents leverage Customer Relationship Management (CRM) tools to help boost their productivity. In this post, we define CRM and highlight the top 5 features agents should look for in a CRM system to run a successful real estate business.


What is real estate CRM?

Real estate CRM refers to the strategies, techniques, and tools that agents and agencies use to keep track of all interactions with leads, prospects, and existing clients.

A well-designed CRM software organizes all activities and centralizes your contacts and properties in one database so you can streamline work processes – from lead generation, tracking prospect behavior, retaining clients, down to closing deals. CRM databases are stored on the cloud so you can have full access to essential information whether you are at the office or on the go.

With a vast number of vendors offering CRM systems, how do you choose the right one? Deciding the right digital solution for your real estate business isn’t easy. As industry experts, we have narrowed down the key features and functionalities that every agent must look for in a CRM tool.