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Are you a small business looking for a unified place to store and access customer information, or a large company looking to improve customer satisfaction for increased revenues? Investing in and being committed to adopt and implement a CRM system is necessary to bring your business to the next level of growth.  

What is CRM

Customer Relationship Management (CRM) is defined as a technology for managing all relationships and interactions to understand everything about your customers, potential customers, and other stakeholders.  

The primary goal of CRM is to improve customer relationships, which leads to better customer experience and higher revenue. While features of each CRM software may vary depending on the targeted industry and system capabilities, a CRM system usually involves the storage and management of customer data to help the sales team and managers organize and utilize the information in the most meaningful and profitable way.

As customers are the center of most businesses, a well-designed and well-implemented CRM system is the perfect solution that streamlines the overall business process, increases productivity, and sales performance, and reduce operation cost while strengthening customer relationships to grow your business 

Five Basic Features of CRM 

1.Save Time with Data Centralization

CRM system with well-constructed data architecture is the basis of a sustainable business operation to maintain and scale up in the future. It will efficiently consolidate your database and allow you to spend less time sorting through multiple sources for information, making it easier to engage with customers in insightful conversations.  

2.Make better decisions with Insightful Reporting

Unified data let the CRM system to capture relevant statistics and performance into holistic reports, for both managers to track team progress and make strategic decisions, and agents to find which clients are most rewarding and, consequently, make smarter arrangements on resource allocation.  

3.Client-Property Matching

The most promising tools can do the toughest job for you—sifting through inventories and finding the right listings for your clients.  Beyond basic filters such as price range, locations, or number of bedrooms, a powerful CRM will factor in the listing browsing behavior and the history feedback on previously recommended listings, to refine or expand the matching and maximize the deal potential.  

4.Automated Marketing Email Templates

Following up with prospects and keeping previous clients reminded about your services are essential but can be extremely time-consuming. What CRM can do is to have email templates ready for you to update and send in a few clicks. Adding a personal touch can leave a lasting impression and increase the chances of future deals or referrals. 

5.Stay Responsive with Native Mobile Application

Every agent knows that the quicker you respond to a new lead, the greater chance they will become your clients. Choosing a CRM system that has a native mobile app integrated will allow you access to crucial information from anywhere, at any time, so you are well equipped to respond on the go. You can also update property and client data in real-time and manage communications from the palm of your hand. 

Types of CRM 

In-House VS Third-Party Provider 

A business can choose between building proprietary software or purchasing from a solution provider. While an in-house system does not require data migration and sharing, its interface and technology can become outdated fast. In addition, the costs of system maintenance and dedicated in-house engineers will continuously take your bottom line. 

In general, most property agencies are better off employing third-party solutions developed by a specialized tech team. As software companies are exposed to diverse clients, their tech talents continuously handle new challenges across multiple industry projects. As a result, they tend to be more agile and innovative compared to in-house teams. 

Generic VS Industry-Specific CRM 

For businesses that engage in straightforward sales activities, an all-in-one CRM system that is designed with standard sales funnels and data management should create positive impacts on sales operations. However, industries like healthcare or real estate, where businesses require a system that caters to niche requirements, an industry-specific CRM system is much preferred.  

Unlike generic CRM software available in the market, a real estate-specific lead and data management system will capture industry’s unique sales and clients’ decision-making process, inventory management, documentation, etc., without having to design workarounds that will end up being counterproductive. 

Property Raptor is the Salesforce-powered CRM software, developed by industry experts for real estate agents and agencies of any size. Our core CRM is one step ahead with Advanced AI Matching and the unique data architecture, to provide a strong foundation for a seamless scale-up in the future. 

Unlock your team’s potential. Let Property Raptor help agents deliver exceptional customer experiences and accelerate sales. Book a demo today to learn more!

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